beyongolia

Ada Lovelace day, 24th March 2010

admin — Thu, 25 Mar 2010 01:05:11 +0000

Ada Lovelace Day is an international day of blogging to celebrate the achievements of women in technology and science.

A short ode to a woman i admire in technology who has inspired me.

Cafe owner, Heejoo, Me (with bad hair), Haruna, William

I studied with Heejoo Yoon whilst on exchange from Napier in Edinburgh at Ryerson University in Toronto in 2002/03.

We became mutual fans whilst working together on multiple shoots. Heejoo was an excellent Director of Photography. I worked through every department while studying film there, starting out on sound then worked through Producer, Production Manager, Assistant Director and finally became her 1st Assistant Camera.

We worked hard. On one film i remember having to save Heejoo and the film crew from working more than 17 hours one day. We were fast approaching 3am and due back on set at 8am and the director was pushing and pushing to keep shooting. As 1st AD i should have stepped in sooner but it was a student production and we had this to learn. I saved the crew that night but what i learnt was limitations and how to gently but firmly set boundaries.

Heejoo, like most at Ryerson, was learning but was consistently professional, with poise, quality, dedication and attention to detail. Working with her i learned how to sculpt with light and developed a true passion for lighting and shooting on film.

Heejoo is above all one of the nicest people i know. She always said filmmaking was about the people, and is one of the only people who truly means it.

I thought and thought about who i find an inspiration. All the women in my life inspire me hugely. It was a good few years ago now, yet Heejoo Yoon was a pivotal and humbling inspiration to me and my work.

I cannot write a post about inspirational women and not mention my wonderful Mum who never had a need to use anything more than the tv remote, telephone and a calculator so she didn’t work or use technology very much at all. What she did do was encourage me to choose Computer Studies at G.C.S.E when i had no idea what to choose. She knew they were going to be very important. Little did we know the impact they would have on my life, I haven’t looked back since. Thanks Mum.

Welcome to the ShapeShifter Blog

admin — Wed, 10 Feb 2010 02:56:01 +0000

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Simplicity at it's Finest!

admin — Wed, 10 Feb 2010 02:55:30 +0000

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Upholding High Design Standards for Web Typography

admin — Wed, 10 Feb 2010 02:55:02 +0000

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Coda: An In Depth Look at 25 New Features

admin — Wed, 10 Feb 2010 02:54:30 +0000

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Great Use of Typography in Modern Web Design

admin — Wed, 10 Feb 2010 02:53:44 +0000

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What have i been doing with 2009 so far? AmbITion!

admin — Thu, 10 Sep 2009 19:13:17 +0000

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What have i been doing lately? Well, since January 2009 I have been involved in an amazing project - AmbITion! As the Digital Content and Roadshow Producer I have been producing, facilitating events and disseminating the knowledge emerging from the project digitally on video and online.

AmbITion is a programme intended to develop aspirations and new competence for
the use of ICT and digital content in the arts sector. The AmbITion approach enables arts
organisations develop effective use of digital technology across all areas of their business
and artistic practice, improving their offer and competitiveness in a 21st century market. This knowledge and the lessons learnt was then taken on the road - the AmbITion Roadshow toured 10 one day events in every Arts Council England location. Currently we are in Phase 2 where we are producing rich content ‘how-to’ e-brochures about every aspect of digital development. Watch www.getambition.com for excellent resources and for developments of AmbITion Scotland!

Here is Hannah Rudman, AmbITion Lead giving some background at AmbITion and Arts Council England South West Roadshow!

What are you doing?

admin — Fri, 19 Dec 2008 15:28:00 +0000

Social Media 2009

It’s that pivotal time of year when we look back and look forward, and in Social Media it’s an exciting time to be doing so. This inspiring article, Social Media 2009, by Peter Kim, led me to ask the following questions of you:

What are you doing/ thinking about the smelting pot of this software platform we call the internet, Web 2.0 and Social Media?

What do you envision or even hope will happen with digital trends in your line of business and/or social sphere?

What examples of, dare I say it, Web 3.0 have you witnessed? What do you think we are moving towards?

Cutting through the hot air, what do you really think about it? What are you passionate about?

Excited by my recent forays into certain alleys of social media, a few weeks back I wrote a letter to my Dad in the hope that I could cross the generational divide. He is someone who knows nothing about the internet and the work I do there. I was shocked to find it easy! ‘Web 2.0’ is much easier to explain to someone who is barely aware of 1.0 because it is more logical.

I explained the notion of interactivity and interconnectivity of web 2.0. I explained that any entity, organisation or individual, with an existence online, can be part of a community and/or create their own. They can take invaluable feedback from their consumers or interested parties to and from such communities. These communities allow a free flow of ideas, and allow organisations/individuals to create public profiles, as a byproduct rather than as a calculated aim.

I mean to say that people are communicating much more and in many different ways. For the benefit of my Dad I said that Web 2.0 might improve customer service and make companies/individuals more transparent and accountable, as an example. Expressing this to my Dad made me think about what Web 2.0 and social media mean to me.

A light was switched on for me personally as my use of the web as a social medium increased. I had felt for a long time that the fact that the web was filled with so much interesting stuff wasn’t a big deal. I thought ‘So what!’ If I didn’t know how to find it, then how on earth could I get it, and get excited about it? If I couldn’t find any taps (faucets) for all this stuff it would remain inaccessible. That is why Web 2.0 is blossoming. Social media – the human element – is bringing all the content on the web alive.

I read ‘feedback’ and constantly see ‘what’ people ‘are doing’. We exchange these things and it all ties in so well together, and in many different ways, it complements us as individuals, and as a whole.
There is not as much footwork involved as there once was, what with the great aggregators and communication tools of every flavour now available. With the onset of the ‘semantic web’ things can only get better. Linked data will give increasingly rich ways to search and find associated content.

Doors are open and being opened. There are communities that are available to each and every one of us. Many that were formerly marginalised are now accessible to all of us. By getting online and joining one social network or another, or by giving feedback after a shopping experience or similar, we can choose how we interact. Speak out, if you so wish, and find your platform to start the conversation. Remember, however, that essential to conversation is the art of listening. Normal social rules apply!

There’s a lot more to social networking than I have mentioned above, so take a look at what some of the pro’s are saying. I was interested to read this Peter Kim article above when Tweeter, @chrisbrogan blogged about his contribution to it.

website design on the boil

admin — Sun, 16 Nov 2008 21:56:43 +0000

Catalyst Site Prototype

Following a company rebrand Catalyst FSP are now CATALYST Event Production Services and i’m designing their new website.

Prototyping and testing some ideas to run by the company in the morning. Then its straight into production and i’ll be jumping into the coding and Flash design. Can’t wait!

The prototype is an essential part of the design process so that we can see how its working so far, make sure nothing is left out/check the content requirements are fulfilled and that we’re all on the same page.

video production from concept to DVD/online use

admin — Sun, 09 Nov 2008 15:52:57 +0000

The producer behind beyongolia, Erin Maguire is also Head of Video Production at Catalyst Event Production Services. Producing promotional and event video, swift and seamless delivery of client vision from concept to delivery:

Filming live events, interviews, locations, creative video photography

Live relay & live video mixing

On-site video DVD production for immediate distribution

Idea development from client concept through pre-production, production management, video production and post-production to delivery

Post-production, editing, titling

DVD authoring, original DVD menu design and disc and sleeve artwork

Delivery of final video for specific use: online /multimedia purposes

HD, Standard definition

Working with the client to achieve their vision whether its a loose brief or a strict scripted structure.

Example project:

Basic brief: to promote the features of an induction hob for managers and customers in-store. 50 x DVD with DVD face artwork design.

Pre-Production
Developed a treatment and script in accordance with a style the client wanted and main features of importance. Select soundtrack options: library music and voice-over.

Production
Scheduled a one day shoot with producer and camera person and hand model in a studio kitchen on location.
Commissioned recording with a voice-over artist.

Post-Production
Edit with client revisions. Library music and voice-over. Title design and import into edit. DVD face and menu design. Demo DVD couriered to client for sign off. DVD duplication and face print. Deliver!